Quote of the day from @PHOCUSDC’s@ModerPhilipp: “Net Promoter Score® and Inbound Marketing are not only metrics and methods. They are a movement – because they drive entire companies into a transformation process in order to achieve higher customer centricity.”...
🍺 The homebrewed American Pale Ale, which @lillivanlaar and I helped brewing during the @cookionista brewing course (using a recipe based on the legendary @sierranevada Pale Ale), tastes great. 😀 Very hoppy, very aromatic, with just the right touch of...
🍺 The homebrewed American Pale Ale, which @lillivanlaar and I helped brewing six weeks ago during the @cookionista brewing course (using a recipe based on the legendary @sierranevada Pale Ale), tastes great. 😀 Very hoppy, very aromatic, with just the ... 3 comments 19 likes
Following the commercialization of Christmas, I am not baking cinnamon stars this year, but cinnamon thalers. 🍪 The fact that the star-shaped cookie cutter is unlocatable, is of course in no way connected to this consumption-critical statement. 😜 2 comments 9 likes
@lillivanlaar and I had a great unplanned Franconian dinner tonight. Super tasty food and a very cosy location to which we always like to return. 2 comments 12 likes
47% of all businesses don't engage in any kind of #contentmarketing, according to the most recent research. Meaning, simply the act of creating content and posting online puts you in the top half of companies. Let that sink in. Michael van Laar Retweeted
I come to appreciate the potential of @MicrosoftTeams in combination with other @Office365 tools. 👍🏻 E.g. I just created a channel for a specific project with integrated Microsoft Planner tab to coordinate tasks with the rest of the @PHOCUSDC team....
🎄 I have just produced this year’s first #Christmas cookies. 🍪 3 more types of cookies as well as gingerbread will follow. And I’ll probably bake all varieties a 2nd time, so that there will be enough of them for...
⛄ Christmas time is just around the corner. 🎄 In my Christmas bakery I have produced this year’s first Christmas cookies. 🍪 Ho, ho, ho ! 🎅 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Three more types of cookies as well as gingerbread will follow until ... 1 comments 17 likes
Back in the #socialmedia business. 😀 I spent the last 5 hours giving @PHOCUSDC’s social media monitoring a complete overhaul and starting to engage in a few conversations with that Twitter account. Next on my list: Follower/following management and creating...
📊 Only 10 % of my Twitter followers (overall as well as the active ones) and about 20 % of the Tweeps I am following speak German. Since I need to do more networking in Germany, I’m wondering: Should I...
According to @SparkToro's Fake Followers Audit, 8.8% of my followers are spam/bot/non-active (below the median for accounts of this size). Read the methodology & get your audit: https://t.co/AbIEEq86uR
Since it’s that time of year, between 🎃 and 🎄, get the full musical analysis of “The Nightmare Before Christmas” by first listening to @kirkhamilton’s “Strong Songs” podcast episode about the musical’s iconic song “Making Christmas” – 🎧 https://t.co/iUc8DQZubB –...
After a one month in my new job, I feel the urge to tell you that @PHOCUSDC is a really fantastic working environment. 👍🏻 My colleagues and bosses are both super nice and extremely competent (and I have high standards...
🍺 Our homebrewed American Pale Ale (from the @cookionista brewing course, using a recipe based on the legendary @SierraNevada Pale Ale) needs to ferment for two more weeks in the bottles and then rest for two weeks in the fridge...
🍺 Our homebrewed American Pale Ale (from the @cookionista brewing course, using a recipe based on the legendary @sierranevada Pale Ale) needs to ferment for two more weeks in the bottles and then rest for two weeks in the fridge ... 3 comments 16 likes
Zu wenig Neukunden trotz guter Inbound Leads? 🤔 Erfahren Sie die Ursachen dafür, dass Ihr Unternehmen zwar ein Lead-Magnet ist, die Anziehungskraft jedoch im Verlauf des Vertriebsprozesses wieder schwindet – und wie Sie das ändern können. #inbound#sales https://t.co/DfgtITLaXn Michael van Laar Retweeted
I think I’ll try the method described in @robinrendle’s article next time I have to create a responsive table on a webpage. It’s not a perfect solution, but simpler and cleaner than other techniques I used in the past. https://t.co/opt1goXQ40 ...
Our new free Domain Analysis tool offers some sparkly new features (like Top Questions) not yet available in Moz Pro. ✨ ✨ Give 'em a look & let us know what you think in the comments — your feedback helps... Michael van Laar Retweeted
An article worth reading for all those who constantly question their own status quo, reflect questions of meaning and are looking for their own Ikigai—just like me. https://t.co/JrbMmUVRwB #jobs#ikigai#meaning
A must-read article by @idlowe for all (digital) marketers: “Lean not mean: A user-first framework for surveillance marketing”: https://t.co/FzsjePEETV This is the essence of what I keep telling for over a year: Excessive #tracking is no longer the #marketing tool...
We need to #PlantAhead in order to prevent our #planet from heating up too much! 🌳 But remember though that #trees alone don't solve the #ClimateCrisis - they give us more time to develop sustainable, fair and innovative plans and... Michael van Laar Retweeted
As far as I can remember this is the first time I get chocolate as a little welcome present when starting a new job. 😀 Thank you @phocus_dc_b2b_agentur for the warm welcome! 3 comments 11 likes
As far as I can remember this is the first time I get chocolate as a little welcome present when starting a new job. 😀 Thank you @PHOCUSDC for the warm welcome! https://t.co/TedCqli1Fn
Thank you @MaxTrombacco and your family for hosting, cooking and making @LillivanLaar’s and my first @Eatwith dinner a great experience. 🍝 It was delicious! You and your family are always welcome at our home when you travel to Middle Franconia. ...
I enjoy my vacation in Rome for two whole weeks. Follow me on Instagram for all pics of my travel diary. // Ich genieße meinen Urlaub in Rom für volle zwei Wochen. Mehr Bilder aus meinem Reisetagebuch gibt es auf...
Klasse Analyse von @chrisschmitz: Alle Daten & Metadaten der neuen "deutschen" #Microsoft-Cloud unterliegen dem vollständigen Zugriff von US-Sicherheitsbehörden. Sie ist bloß Ausdruck einer Strategie, nicht das Risiko zu bannen, sondern die Wahrnehmung darauf verändern zu wollen. https://t.co/9beCiwe9cb Michael van Laar Retweeted
Nie wieder @OpodoGermany! Ich bin sauer. Stinksauer. 😤 Flug gebucht. Auch nach zwei Tagen noch immer „in Bearbeitung“, weil die Fluggesellschaft offenbar technische Probleme mit dem Buchungssystem hat. Ob die Buchung jemals zustande kommt, ist ungewiss. … [1/6]
🇺🇸 For 12 years I try experiments with live chat on B2B websites now and then. Meanwhile it’s an accepted communication channel. 🇩🇪 Seit 12 Jahren experimentiere ich immer wieder mit Live-Chat auf B2B-Websites. Mittlerweile ist die Akzeptanz da. #b2b...
🇺🇸 It’s only a small contribution to reforestation. But anyone can do it – even without a garden. https://t.co/GwJPHIEKGD 🇩🇪 Es ist zwar nur ein kleiner Beitrag zur Aufforstung. Doch den kann jeder leisten – auch ohne Garten. #trilliontreecampaign#tree...
😱 Yikes! It’s been ages ago since I saw <frameset> and <frame> elements in the code of a website. This is frontend web technology from the late 1990s and early 2000s. But the Exhibitor Shop websites of NürnbergMesse still use...
ownCloud Conference 2019: Join us for four days of conference, hacking and learning from the best in the field – and of course for partying. 🎉 📅 September 17-20, 2019 in Nuremberg, Germany. 🎫 Get your free ticket now: https://t.co/Yxqrjw0ymq ... Michael van Laar Retweeted
Looking for #meaning, I am currently exploring the Japanese concept #Ikigai. My first assessment is not fully developed yet. But it turns out: It’s not that simple. In my case there is no obvious Ikigai activity. It is possible to...
Online lead generation with the “register for a download” method is often about … ▶️ tricking people into unwanted email subscriptions and ▶️ urging them to tracking consents. Not my idea of professional #ethics. How to do it better: https://t.co/xG1AwDsLDP ...
After listening to @workingdraft, I checked out the @getkirby#CMS again. A missing content block system was what hold me back from switching some years ago. But @timoetting’s Builder Field plugin seems be exactly what I’m looking for. Perhaps I...
Also ich sag mal so: Was die Anzahl der Bewerbungen für die vakante Stelle im ownCloud-Marketing-Team angeht, ist da noch Luft nach oben. Leute, bewerbt euch! https://t.co/HEt2IZmCYLhttps://t.co/um8qSPcBpF
Inbound marketing needs a conceptual and ethical realignment to surviveTo be precise: The lead generation, lead nurturing and lead scoring parts of a typical inbound marketing strategy need a major overhaul in order to be fit for the future. Why? Because measured against recent data protection regulations and their ...
The next level of marketing automation: Go beyond lead generation!Marketing automation systems are best known as tools for lead generation and lead nurturing, often related to the inbound marketing methodology. Even in markets with a slow martech adoption rate “marketing automation” has become a household name. But what’s next? ...
Why I stopped social media automation in favor of real networkingFor a few years I put all my personal social media channels on autopilot. That helped them grow, especially my Twitter account. But as a result I was no longer using most of my social media channels at all. A ...
6 skills you need to learn to become a digital marketing specialistThere are way too many “specialists” and “experts” out there, especially in the field of digital marketing. But what makes a real digital marketing specialist? I think, you need six essential skills to excel in one of the various online ...
Creating the basic setup for modular content blocks in ProcessWireIn the first part of this article series I explained the conceptual basics of modular content blocks. Now it’s time to show you how to put this idea into practice by taking the example of my favorite CMS ProcessWire. Read ...
Don’t focus on marketing automation when you start online lead generationAs the CMO of a company with complex and/or expensive products/services you want to support your sales team by using the internet to generate new leads? Good decision. Now be smart and don’t let a common misconception mislead you.► Read more …
Don’t let large code examples break Google’s mobile-friendly testThe ever-expanding importance of mobile search is beyond debate. That’s why you don’t want Google to think that your website is not mobile friendly—although it actually is. Long lines in code examples (typically found in webdesign blogs) can be a ...
How the GTD to-do list planner Toodledo makes me a better husbandAfter trying to use Outlook tasks to organize my to-do lists in a “Getting Things Done” compliant way for five years, I switched back to the GTD focused online productivity tool Toodledo. Yes, it’s one more tool in my arsenal, ...
The top 5 SEO blogs for digital marketersBeing up to date with the latest trends in various subfields of digital marketing is vital for every digital marketing professional. SEO, in particular, is an ever-changing field of activity in which outdated information can be a genuine risk. To ...
