Inbound marketing needs a conceptual and ethical realignment to surviveTo be precise: The lead generation, lead nurturing and lead scoring parts of a typical inbound marketing strategy need a major overhaul in order to be fit for the future. Why? Because measured against recent data protection regulations and their ...
Why do my #blog articles always have to be so long? The current draft has more than 1200 words … and it’s not finished yet. I think I’ll need another 1200 words to fully examine the topic “Inbound marketing needs...
My current take on learning how to write better #JavaScript: Shooing all the JS snippets I collected from whencever and used over the years through ESLint (using Airbnb + Prettier settings) and trying to fix the errors. 😜 Pretty tough...
Learning how to use #JavaScript without #jQuery. 👍🏻 Long overdue. 🙈 I don’t need much more than a little bit of DOM manipulation here and there. In 2018 that’s easily achievable without depending on a massive library. And yes, I...
Including Google Analytics only after visitors give their permission, means being able to track only 30% of all website visitors. (Result of my test.) If the strict version of ePrivacy regulation will be adopted, #web#analytics can’t provide more than...
“Achieve GDPR compliance the easy way” 🤔 So we’ll soon have a European Internet (with GDPR as entry barrier), a Chinese Internet (with the great firewall as entry barrier) and the rest of the world’s Internet. Not exactly what “Internet”...
The @digitalardor website now features @CybotCorp’s Cookiebot solution instead of the old cookie info banner. It offers more privacy control: Google Analytics is only loaded if you explicitly opt-in. It’s an experiment—a worst case scenario of the upcoming ePrivacy regulation....
Just stumbled upon the @SyntaxFM podcast by @stolinski and @wesbos. 🎧 Absolutely recommended for everybody who builds something on the web. 👍🏻 The “Is jQuery dead?” episode proved exactly the information I need right now. https://t.co/LHPDwWZzy8 #webdev#podcast
The other side of platform economy: If a platform is more or less a monopist and changes its behavior in a user/creator unfriendly way, people will eventually create alternatives. Wasn’t aware of DTube by now. Interesting #blockchain application. https://t.co/52BGVyAPYlhttps://t.co/FY1qRnuLeq
Innovating / adopting #legaltech is like dieting, can be good for you, but you: 1. won't do it until it's almost too late; 2. cheat and revert back to status quo; 3. won't see results fast enough and you'll quit... Michael van Laar Retweeted
Interessanter Podcast zum Thema DSGVO für Website-Betreiber, u.a. mit Ex-Kollege @law42_DE – allerdings bin ich jetzt eher noch verunsicherter und genervter, sowohl was die beruflichen Aspekte angeht als auch hinsichtlich privater Website-Projekte. https://t.co/2GbZu5jHMp
Searching for a simple, yet flexible solution to build small websites (own projects). @apostrophecms looks modern and really cool to me. But a static site generator like @GoHugoIO may be the much easier-to-use alternative. #webdevelopers#recommendations#wanted
Guess who deleted a project from the Google Developer Console and later wondered why the YouTube API key used for his website stopped working … 🙈 Stupid me. https://t.co/6AAIFcpfNd
Choreographer: "but sir, as cool as it may look, if the red guard has two knives he could just stab Rey in the back" Director: We'll just edit one out half way through the move, no one will notice. FX... Michael van Laar Retweeted
Anyone can share experiences with web-based vector graphics editors: Google Drawings, @GravitDesigner, Vectr (from @vectrlabs) and Boxy SVG? As a new Chromebook user I need to find out which one is the best choice. #graphics#software#tips
Are you a marketer and want to stay in your job? Then start learning. Now! 👉🏻 Click the bio link to get tips for compiling your curriculum. 6 comments 47 likes
A cup of coffee and the sound of the fireplace in the Gryffindor common room on @ambientmixer really get me in the mood for writing. Just fired my Google Docs up and started writing an article about all the things...
I tested a lot of social media tools to help me post relevant content at the proper time. Crowdfire was the tool that finally satisfied me. So I definitely recommend trying it. https://t.co/ZyIwZnunTj #socialmedia#tool#recommendation
Try to get used to Git’s CLI. Avoided it by now because I’m more a GUI person. But since I want to learn how to manage a Linux VPS I have to make friends with the command line anyway. Image...
Any of my #webdev followers has experiences with @apostrophecms? I’m really happy with @processwire—but a Node.js based CMS, which has the idea of modular content blocks (https://t.co/t5VGFetXDW) built-in (called “widgets” in Apostrophe), sounds really interesting.
Just found out about @ZestisApp (because those guys just subscribed to my @digitalardor newsletter—thanks a lot 😀) Zest provides stellar marketing content (curated by the Zest team) every time you open a new tab in your Chrome browser. 👉🏻 Give...
SEO has fundamentally changed. Learn how to implement topic clusters, 2018's hottest content strategy, to make your site more discoverable than ever. https://t.co/QUp9D8viSH Michael van Laar Retweeted
I wrote down some thoughts about the future of marketing automation—both the concept and the software. 👉🏻 Click the bio link to read the full article on @digitalardor “The next level of marketing automation: Go beyond lead generation!” 7 comments 52 likes
The next level of marketing automation: Go beyond lead generation!Marketing automation systems are best known as tools for lead generation and lead nurturing, often related to the inbound marketing methodology. Even in markets with a slow martech adoption rate “marketing automation” has become a household name. But what’s next? ...
Why I stopped social media automation in favor of real networkingFor a few years I put all my personal social media channels on autopilot. That helped them grow, especially my Twitter account. But as a result I was no longer using most of my social media channels at all. A ...
6 skills you need to learn to become a digital marketing specialistThere are way too many “specialists” and “experts” out there, especially in the field of digital marketing. But what makes a real digital marketing specialist? I think, you need six essential skills to excel in one of the various online ...
Creating the basic setup for modular content blocks in ProcessWireIn the first part of this article series I explained the conceptual basics of modular content blocks. Now it’s time to show you how to put this idea into practice by taking the example of my favorite CMS ProcessWire. Read ...
Don’t focus on marketing automation when you start online lead generationAs the CMO of a company with complex and/or expensive products/services you want to support your sales team by using the internet to generate new leads? Good decision. Now be smart and don’t let a common misconception mislead you.► Read more …
Don’t let large code examples break Google’s mobile-friendly testThe ever-expanding importance of mobile search is beyond debate. That’s why you don’t want Google to think that your website is not mobile friendly—although it actually is. Long lines in code examples (typically found in webdesign blogs) can be a ...
How the GTD to-do list planner Toodledo makes me a better husbandAfter trying to use Outlook tasks to organize my to-do lists in a “Getting Things Done” compliant way for five years, I switched back to the GTD focused online productivity tool Toodledo. Yes, it’s one more tool in my arsenal, ...
The top 5 SEO blogs for digital marketersBeing up to date with the latest trends in various subfields of digital marketing is vital for every digital marketing professional. SEO, in particular, is an ever-changing field of activity in which outdated information can be a genuine risk. To ...
